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Offer higher quality loans
Lower interest rates should be good news for members. But every time rates go down,
you have to staff up to help members refinance their loans. If a member chooses
to refinance with a new lender, you incur hefty transaction costs from writing a
new loan to replace it. The rate-resetting feature of the HarmonyLoan allows the
member to lower their interest rate with the click a button. They avoid the arduous
refinance process and there’s no need for you to hire additional staff.
Improve member lifetime value
The longer you keep a member, the more opportunity you have to build a relationship
and serve their other financial needs. The average life of a mortgage today is two
to three years. Our data suggest the average member will stay in a HarmonyLoan
for at least six to nine years.
CUMA adopts the HarmonyLoan™
We are thrilled to have been able to move an innovative mortgage product like the
HarmonyLoan™ from announcement to closed loan in under three months.
Scott Toler, CEO
Credit Union Mortgage Association
To learn more about how we work with our credit union partners, click
here.
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